Part of the official WOW Experience 2025 collection.
This relaxed cotton dad hat is embroidered with our playful “oh wow!” script — a nod to the joy, gratitude, and bold energy at the heart of our annual celebration. With its easy fit, curved brim, and tonal embroidery, it’s made for everyday wear but carries the spirit of a night that’s anything but ordinary.
· 100% cotton chino twill
· Unstructured, low-profile fit
· 6-panel design with Permacurv® visor
· Adjustable buckle closure with grommet
· Embroidered “oh wow!” design (3.5 inches wide)
· Inside WOW woven label
Wear it as a keepsake from WOW Experience — and a reminder that inclusion never goes out of style.
